It is necessary to define the opportunities and the limits of the project, they are very important to find the best solution.
Before checking these ideas, it is important to analyze the advantages and disadvantages, evaluating the competence...finding the best moment to develop the idea.
sketches, sketches...and more sketches!! It is the moment of taking the pencil and the paper and beginning to draw every idea, until we get what we want.
And finally...To Design! It is time to make this idea come true: colours, typographies, forms…anything we need to adapt to the client’s desires.