TARGET: Logo's design.
VALUES: Elegance, credibility and power.
Mugakoak Martxan platform has been created by Mugan organisation, Mugan is a service, hotel industry and shopping association based in Irun. The "Mugakoak Martxan" project works improving local shops' consumption and their agreement.
For this project, it was required an idea which it shows company's starting and shopping spirit in Irun. The "M" letter is like a handbag in movement, it is united with platform's name, they are blue giving for a lot of power and credibility to the project. Finally, the black handbag's handle invites us to catch the project strongly.