TARGET: Imagetype's design.
VALUES: Elegance and minimalism.
Rubén del Valle is a DJ and a music producer since 2001, so he wanted having his own brand; it was necessary creating a new logotype.
Firstly, I decided creating an imagetype because its text and icon can be able together or separated. The brand has two corporate colours: white and black. Then, I chose an elegant typography getting some energy to the design and I made an icon with his name's first letters. It appears on a only line and with these colours because of its simplicity. It has to be duplicated on different supports.